Meet The Artist

Greetings!

I was born in Metairie, La just outside of New Orleans. My early childhood in New Orleans and afternoons spent painting with my grandmother greatly influenced my design aesthetic today.

I created ¡Fifi Gi! in 2022 naming it after my two wild and wonderful daughters, Gigi and Phoebe. I love exploring with patterns and endlessly manipulating images. I believe people are a collection of the tiniest of details, often conflicting, that come together in the most intricate and beautiful ways to tell their stories. I love the unique opportunity collage affords to find and interpret these details piecing them together to create a story.

I like using both digital and traditional analog techniques in my work which is very female- centric. I love not only the act of creating but also the process of searching or hunting for the images I use; it’s a little bit of an obsessive process I go through for each piece searching and building hundreds of pages worth of images and then re-working and manipulating them to be just so, but I like to think of it as a joyful obsession.

I am interested in the maximalist aesthetic of “more is more” and all things retro, especially classic pin ups, and love incorporating those elements into my pieces. I feel a freedom in my work that I don’t always feel in the “real world”; it feels limitless and excessive and maybe even a little over the top at times; it’s a place to celebrate my quirks and to be delightfully bold.

I am very grateful for all my friends and family who have supported me along this journey, especially for my husband, who had been my greatest champion.

Sincerely,

Natalie Armstrong